Ale Cellar is committed to ensuring that your privacy is protected. This policy explains how we use any information we collect about you, how you can instruct us if you prefer to limit the use of that information and procedures that we have in place to safeguard your privacy.
The information we collect and how we use it
When you place an order or provide feedback using our web site we need to know your name and other information such as your postal and e-mail address, telephone number and your credit card number and expiry date or bank account details etc.
This information is collected to allow us to process your request. The relevant information is then used to help us provide you with the service you have requested and to communicate with you on any matter relating to the provision of the service in general.
We may also use aggregate information and statistics for the purposes of monitoring web site usage in order to help us develop the web site and our service and may provide such aggregate information to third parties. These statistics will not include information that can be used to identify any individual.
Our use of Cookies and other information gathering technologies.
Cookies are small text files placed on you computer by web sites. A cookie contains identifying information. The cookie is used to make the link between you and the information you have provided to the web site. This allows your shopping basket to be kept separate from other users and enables us to automatically complete some of the forms when you subsequently use them.
How we protect your information
The Internet is not a secure medium. However we have put in place various security procedures as set out in this policy.
We have installed a mechanism that uses digital server identities so that you can be sure that the website you access is ours. This is done using one of the internet Trusted Certification Authorities. When you access the secure pages of our site your browser will be provided with an electronic certificate confirming that you have accessed our site and all communication is encrypted. When you create an online order, request or feedback that is then passed on to the relevant destination using the same level of encryption, this includes credit card verification. Firewalls are used to block unauthorised traffic to the servers and the actual servers are located in a secure location which can only be accessed by authorised personnel.
Your consent
By submitting your information you consent to the use of that information as set out in this policy. If we change our Privacy Policy we will post the changes on this page, and may place notices on other pages of the web site, so that you may be aware of the information we collect and how we use it at all times. We will also e-mail you should we make any changes so that you may consent to our use of your information in that way. Continued use of the service will signify that you agree to any such changes.
Because the Internet infrastructure is global the information you provide may be transferred outside the European Economic Area that does not have similar data protection legislation during use as set out in this policy. However, we have taken the steps outlined above to try to improve the security of your information. By submitting your information you consent to these transfers.
At Ale Cellar we strictly adhere to the rules of the UK Data Protection Acts of 1984 and 1998 relating to the storage and disclosure of any information you have given us. This prevents unauthorised access or use of the data. Our security procedures mean we may request proof of identity before we can disclose information to you.
